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Proud To Be Part of the World Wide Rave!
February 26, 2009
World Wide Rave by David Meerman Scott
Just received my copy of David Meerman Scott’s new book, “World Wide Rave” from Amazon today. It may be the first time ever that my name has appeared in a book’s index. To say I am flattered is an understatement. Call me an egomaniac (you won’t be the first), but I immediately flipped to the couple of pages about me. David did a fine job of describing how a little less than a year ago I took my struggling real estate business and attempted to turn things upside down with a video entitled “Steak Out in Franklin, MA”. I am incredibly honored to have my uncommon story go from casual conversation in a Lexington Starbuck’s directly into the pages of his new, soon-to-be best-selling, book.
If you are a fan of marketing, branding, social media or simply figuring out why things like a video of a sneezing panda can catch the imagination of the masses, check out his new book. Not for the 2-pages about me, but for the 180 some odd other pages about people doing really cool things and creating real raves through the power of social media. You know the rules of the game have changed when a rookie real estate agent entering one of the most challenging markets in recent history gets his story spread to the world by a best selling author in the pages of his new book.
Thank you David for sharing one of the most fruitful cups of coffee I’ve had in a long time.
The Uncommon Agent on Good Morning America
February 19, 2009
Todd Waller's DM
This morning I was greeted with the above Twitter direct message from my Ann Arbor, MI real estate buddy Todd Waller.
Apparently Good Morning America had done a story on the emerging trend of online video to promote properties and they had used clips from my most recent listing video. It had all the makings of an awesome story until I confirmed the second part of Todd’s message that the show failed to give me any credit for the clips. They even cut to a testimonial from a Keller Williams agent immediately after my 2nd clip featuring my voiceover (while my music was still playing in the background!) making it appear that the clip was his!
Here’s the story and the video from this morning’s show.
My clips are the snowy house they show for $249,000 and the scene of the ice skating rink with me talking about “community”. You be the judge. Should ABC have given me some credit? Given the uproar recently about Facebook’s policy on who owns content, this subject seems to be more topical than ever.
Does posting a video on YouTube give anyone license to re-broadcast it however they’d like? My ADD inhibits me from reading the entire YouTube terms of service but I’ve been told it’s in there. So, could I grab some Sienfeld content off YouTube and use it in one of my listing videos? (For instance, if I was listing a co-op upstairs from the infamous Soup Nazi…)
Don’t get me wrong, I was a thrilled to see my video on a national broadcast, (many thanks to Todd “Eagle Eye” Waller for the heads-up without which I would have never known about it), but I would have loved to have a website address up there. Am I wrong?
Options
February 16, 2009Mike Lefebvre
Hallmark Sotheby’s International Realty
617.828.4127 cell
mike@theuncommonagent.com
Hopkinton Education Foundation Raises Over $40K at Winter Gala!
February 14, 2009The Hopkinton Education Foundation (HEF) hosted their annual Winter Gala this past weekend at the Lake View Pavilion in Foxborough, MA.
Over $40,000 was raised for this phenomenal organization that funds some of the most innovative and creative initiatives and programs within the Hopkinton School System.
Hallmark Sotheby’s International Realty was the proud sponsor of the event’s game room. A good, no GREAT, time was had by all!
We all look forward to next year’s event…
The Uncommon Agent 