How NOT to Sell a House in Metrowest, MA

July 18, 2008

Bad MLS photo of the day....

OK, so this is hardly the most original idea for a blog post (closer to the least original probably) and tons of people have done it better and earlier, but I just had to share this photo I came across while looking for properties for my buyers.

Our local MLS lets you post up to 30 photos per property. This listing has one photo. Uno. Singular. The one you see here. I guess of all the photos the agent had of this property, he felt this one summed it up perfectly. If a picture is worth 1,000 words, what does this photo say? The agent has 15 listings. All of them with one photo. 13 of them as blurry as this one. He must have got a new camera for the last 2 listings, because they look awesome. Advances in technology! His current average days on market is 323 days. Hard to say for sure if there is a direct correlation, but it’s pretty much an accepted fact that listings with a higher quantity and quality of photos get viewed more online. I think he’s one of those “We Buy Houses For Cash” guys because each property lists him as an owner. A search for any property sold in the last 12 months with this agent’s name attached came back at “0”. Don’t get me wrong, I am a certified rookie and no “Top Producer” by any stretch of the imagination, but I can take a decent picture and know the benefit of posting 30 shots vs. 1 shot. If this investor is in the “we buy houses and keep ’em” business, more power to him. But if he’s in the “we buy houses and re-sell them for a profit” business he would do well by investing in a better camera ($100) and a Property Marketing 101 class (FREE all over the RE blogosphere).

It’s hard to get the average consumer, like my clients, (not the real estate investor) excited about seeing a property like the one shown above.



  1. Thats great Mike

  2. I completely agree that you need many photos of a home, even REOs. The way I see it, if you don’t have time to take a few decent photos then I don’t have the time to waste showing your listing.

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